The Challenge:
The social media team wanted to increase engagement with an article highlighting HKS's involvement in the 2026 FIFA World Cup. They needed eye-catching video content for LinkedIn and Facebook that would encourage users to stop scrolling and click through to the full story.
The Objective:
Create a visually engaging social video that complemented the campaign and drove traffic to the article.
Create a visually engaging social video that complemented the campaign and drove traffic to the article.
My Role:
Creative Director, Editor, Motion Graphic Designer
The Outcome:
Using existing project footage, I created a looping reel that elevated the social campaign with dynamic visuals designed to capture attention and support article engagement.