The Challenge:
The Talent Acquisition team wanted to create a campaign that would showcase the unique culture, people, and environments of individual HKS offices to help attract new talent and provide candidates with a deeper understanding of the employee experience.
The Objective:
Develop a series of engaging office spotlight videos that authentically represented each location’s culture and could be used across recruiting platforms, social media, and digital channels.
My Role:
Creative Director, Project Manager, Story Developer, Video Editor, Videographer, Asset Curator, Scriptwriter, Voice Over Recorder, Motion Graphic Designer
The Outcome:
I led the development and execution of a multi-video office culture series, managing the creative direction and production process from concept through final delivery. I captured office and event b-roll, curated employee and office photography, wrote scripts, recorded voiceovers, and edited each video to highlight what made each location unique. The final videos were optimized for use across job listings, social media channels, and office website pages to support HKS’s talent attraction efforts.