The Challenge:
Royal Cathay’s Classic Collection was in the early seeding stage of their U.S. launch and wanted a social video that blended seamlessly with both mine and their audiences.
The Objective:Create a visually engaging social video for their U.S. launch that showcased the luxury tea set and drove traffic to their website.
My Role:
Creative Director, Videographer, Script Writer, Voice Over, Editor
The Outcome:
Taking cinematic video clips of their tea set, I created a storyline that aligned with my organic audience and fit seamless with the world of Royal Cathay to be used in future marketing and social campaigns.