Background:
The TRASHion Show is an annual firm wide fashion show where employees from around the world build garments made out of trash in support of ESG in Design week. It's a big event that involves sponsorship, awards, and then select garments are displayed at local gallerias.
The Vision:
The content deserved to be shared externally by the company’s social media. I already edit the videos for each garment submitted, so I proposed creating a sizzle reel to showcase the garments and the energy of the event externally.
The Outcome:
Using all submitted content from teams, I created a fast-paced, attention-grabbing social video edited to music. This hype sizzle reel is now a yearly video posted to HKS’s social media platforms.